Momentum

THE PROJECT

Together with Pestle & Mortar Clothing, we created a lookbook video called Momentum – Fall 2014.

Representing the embodiment of our millennial generation and the choppy, fast paced lifestyle we have become so accustomed to, this collection reads out like the history of a generation’s psyche. Beginning with heritage details that remind us from whence we came, to high-energy pieces for our more non-chalant youthful vigor, right up to our evolution of aesthetic mentalities.

Momentum – gained and controlled can make for a beautiful process, but lost and forced only creates a friction full of painful plunges.

CREDITS

Director & DOP – Point8cam
Assistant Director – Meor Nazrin
Stylist – Hanie Hidayah
Post Production – Nasri Lian